Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.
We tackled the task head-on with new brand positioning, fresh messaging, and an updated look/tone/feel to take the email and marketing automation solution provider to the next level. This included helping to evolve the Informz website, the flagship expression of their brand. Not only did we completely redo the design and creative, but we updated the navigation, streamlined the user experience and created an “explainer video” to quickly, efficiently distill the Informz story.
The new brand was instrumental in presenting Informz as an industry leader and has contributed to its continued success.
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The Bottom Lines Up Front: Agentic Commerce 101 Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user’s needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading […]
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.
