When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, Media Logic not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.
As updated versions of the app came out, Media Logic created new marketing assets to communicate the improvements to Credit Union ONE members and drive further awareness and engagement.
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Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
