Branding and promoting a new service.

When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, Media Logic not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.

As updated versions of the app came out, Media Logic created new marketing assets to communicate the improvements to Credit Union ONE members and drive further awareness and engagement.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Five Tips for More Creative Marketing with Constraints

Five Tips for More Creative Marketing with Constraints

In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

A practical point of view on SEO, AEO, and GEO, and what it takes to show up in AI-generated answers The way consumers get answers has quietly changed — and it’s one of the biggest shifts in how information is found, even if most people haven’t noticed. Before they ever reach your website, many of them have already asked ChatGPT, Gemini, […]

ISO: A Viable Solution to a Deposit Growth Challenge

ISO: A Viable Solution to a Deposit Growth Challenge

Core deposits — primarily checking accounts, savings accounts, and money market accounts — are stable, low-cost deposits that are the foundation of a bank's funding. Unfortunately, core deposit growth has become one of the greatest challenges facing FIs, including community banks. And so, consumer and business deposit acquisitions (a 2025 priority) will remain a focus in 2026 and beyond.