Back to work

Responsive landing page drives awareness of innovative payment solutions.

With new payment technologies becoming increasingly popular, BB&T wanted to make customers and prospects aware of the innovative payment solutions they offered with their card products. To help promote these solutions, Media Logic developed a landing page that showcases key payment innovations while serving as a portal to individual BB&T card product pages on the BB&T website.

Knowing the target audience is tech-savvy and highly mobile, the responsive site was designed for easy navigation on a smartphone or tablet. The single page can be scrolled down for quick browsing, but tabs also serve as jump links to individual sections.

Of course, BB&T needed a way to drive traffic to their new site, so Media Logic also created a digital awareness campaign consisting of banner ads and social media posts.

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

Get our latest 

Financial Services Marketing Insights

Your Privacy is protected.