GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.
From initial design, to focus group testing, to final development, Media Logic worked to make an app that was simple-to-use, approachable and friendly – helping to expand the pipeline for commercialized products using GE technology.
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Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
