Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech Premixes® drive sales among food and beverage manufacturers.
Demonstrating how Fortitech’s ‘Strategic Nutrition’ can help manufacturers develop innovative products and connect with targeted consumer segments, the campaigns highlight specific opportunities in products targeting areas such as heart health, diabetes and child development.
Emphasizing the end consumer—rather than the typical B2B ingredient pitch—campaigns consist of a range of magazine, online banner ads and emails driving leads to a landing page to access rich content, usually in tech paper format.
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The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
CMS recently released Medicare Advantage enrollment data following the 2025 AEP. While 2024 AEP still felt like part of the MA expansion era, albeit a slower one, 2025 AEP shows a real pivot. This wasn't just another "mixed bag" year. It was the clearest sign yet that the period of rapid growth is behind us. Here's a look at the five biggest takeaways from our 2025 AEP analysis.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
