To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.
Media Logic first conducted a competitive research audit to identify potential areas of competitive difference. Based on these findings, we developed a new positioning and then articulated the associated LTF across several pieces of creative. At the same time, a range of new logos was put into research and consequently refined until the final logo was chosen.
One of the main objectives of the new brand was to develop a consistent look and tone across all communications. To help Credit Union ONE achieve this, we created a Brand Guide that included everything from new brand colors to brand fonts, copy style, imagery and more.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
Prefer to Listen? Click the sound bar below to hear timely TikTok information and insights from our logicians. If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels. However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]
