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Teaming up with Visa and DCCU to create a full portfolio of Visa Signature card launch materials.

Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.  

Media Logic worked with Visa and DCCU to create launch materials for the Visa Signature card, including employee training, direct marketing, social, branch merchandising and more, to tout the Signature product’s premium features and benefits.

Visa DCCU direct mail including an open 3-panel brochure, a letter and envelope
Visa DCCU landing page displayed on an iPad The front panel of a Visa DCCU self mailer
A Visa DCCU paid Facebook social post shown on an iPhone next to a DCCU letter, brochure and envelope DCCU poster and take one
DCCU member welcome guide cover and inside spread

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MVP Health Care

Payvider Playbook: Creating (and launching) a new kind of Medicare Advantage plan.

UVM Health Network and MVP Health Care come together to build a new health plan.

  • Healthcare

MVP Health Care

Crowd Pleaser: Media Logic helps MVP rebrand an entire arena.

In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the (then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region.

  • Healthcare

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Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.

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Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]

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