PSA campaign drives telemedicine usage during the COVID-19 crisis.
The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis. As consumers were urged not to overwhelm emergency departments and testing locations with possible symptoms of the virus, the terms “telemedicine” and “telehealth” seemingly entered the national lexicon overnight.
There was a clear knowledge gap, however, between awareness and adoption – including how and where to access telemedicine (and how much it might cost). Working with a longtime health insurance client, MVP Health Care, Media Logic quickly developed a public service campaign to bridge this gap…making it easier for consumers across New York State and Vermont to access telemedicine services available to them.
The effort was anchored by the theme, “Stay home. Stay safe. Try Telemedicine First.” – creating a strong, directive mnemonic repeated across TV, radio, outdoor and other media. All media drove consumers to a first-of-its kind microsite that provided a simple way for consumers to research their telemedicine options, whether searching by location or by their health insurance company.
Developed on a pro bono basis, it was all about providing a critical service to our community during an unprecedented health crisis.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
The signals your Medicare acquisition campaigns depend on are evolving. Third-party data isn't dead but using it well has gotten a lot more complicated.
An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
