The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade. In order to reap maximum value from the tool, however, Issuers needed to clearly understand how it worked, and what the end benefit of adoption would be.
Media Logic worked with the industry leader to develop a series of videos in English, Spanish and Portuguese for use on Visa’s social media feeds (as well as for inclusion on the Visa Performance Solutions (VPS) website). Easy-to-understand sell sheets were also produced to support Visa AEs and VPS consultants.
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Media Logic's most popular healthcare marketing blog posts, covering digital strategies for regional health plans, Medicare market analysis, consumer research findings, and practical marketing playbooks that helped healthcare marketers navigate 2025's challenges.
Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
