The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade. In order to reap maximum value from the tool, however, Issuers needed to clearly understand how it worked, and what the end benefit of adoption would be.
Media Logic worked with the industry leader to develop a series of videos in English, Spanish and Portuguese for use on Visa’s social media feeds (as well as for inclusion on the Visa Performance Solutions (VPS) website). Easy-to-understand sell sheets were also produced to support Visa AEs and VPS consultants.
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The One Big Beautiful Bill Act (OBBBA) brings sweeping changes across sectors, including healthcare. For Medicare marketers, the bill introduces new rules around eligibility, drug coverage, and savings programs. Media Logic experts Josh Martin and Denise Carney-Jones break down what matters most for this year’s AEP and beyond.
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren’t just keeping pace—they’re setting the innovation standard. While large institutions focus on scale, smaller players are winning […]
