The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade. In order to reap maximum value from the tool, however, Issuers needed to clearly understand how it worked, and what the end benefit of adoption would be.
Media Logic worked with the industry leader to develop a series of videos in English, Spanish and Portuguese for use on Visa’s social media feeds (as well as for inclusion on the Visa Performance Solutions (VPS) website). Easy-to-understand sell sheets were also produced to support Visa AEs and VPS consultants.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
