Making the most of social with in-feed, in-stream and programmatic online video.

Divvy is an innovative expense management solution that pairs free software with the power of Visa business cards to help businesses access credit, track and control spending, and close their books. When Visa and Divvy wanted to develop a campaign to tout the benefits of (and drive demand for) Divvy, they turned to Media Logic to create a campaign using social video and display ads.

Media Logic, Visa and Divvy worked together to produce videos with custom animation, voiceover and an uplifting soundtrack. The videos were then incorporated into a supporting paid social campaign that maximized the advantages of a variety of display formats across Instagram, Facebook and LinkedIn.

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.