Divvy is an innovative expense management solution that pairs free software with the power of Visa business cards to help businesses access credit, track and control spending, and close their books. When Visa and Divvy wanted to develop a campaign to tout the benefits of (and drive demand for) Divvy, they turned to Media Logic to create a campaign using social video and display ads.
Media Logic, Visa and Divvy worked together to produce videos with custom animation, voiceover and an uplifting soundtrack. The videos were then incorporated into a supporting paid social campaign that maximized the advantages of a variety of display formats across Instagram, Facebook and LinkedIn.
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Large Language Models (LLMs) are poised to transform websites from static digital readouts into dynamic, conversational experiences that adapt to each visitor's needs in real time. By enabling truly personalized 1:1 journey instead of predetermined segment paths, LLMs allow brands to deliver tailored responses through natural dialogue while maintaining strategic control over messaging and user engagement.
Nearly 25 million U.S. households remain unbanked or underbanked, representing a significant market opportunity for financial institutions willing to address the unique barriers these digitally engaged, financially active consumers face. Success requires more than marketing messaging—it demands transparent products, no-fee accounts, community partnerships, and actionable strategies that rebuild trust with populations disproportionately affected by traditional banking exclusion.
The 2025 Annual Enrollment Period brought widespread Medicare Advantage disruption, but the resulting consumer behavior wasn't universal. Media Logic's Josh Martin and Denise Carney-Jones break down what changed, why outcomes differed across markets, and how marketers can apply the right lessons when planning for AEP 2026.
