Divvy is an innovative expense management solution that pairs free software with the power of Visa business cards to help businesses access credit, track and control spending, and close their books. When Visa and Divvy wanted to develop a campaign to tout the benefits of (and drive demand for) Divvy, they turned to Media Logic to create a campaign using social video and display ads.
Media Logic, Visa and Divvy worked together to produce videos with custom animation, voiceover and an uplifting soundtrack. The videos were then incorporated into a supporting paid social campaign that maximized the advantages of a variety of display formats across Instagram, Facebook and LinkedIn.
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