Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets. However, to seize the moment and maximize these opportunities, the insurer needed to fully support their broker partners by enhancing their online experience. Piedmont worked with longtime agency partner Media Logic to build a better, more robust broker hub.
The new, improved web experience included new video content, a market expansion map, rate card, provider lookup and plans sorted by zip code – all dynamically customized by region, guided by a strategic content strategy and design tailored for this important audience. With the new portal in place, Piedmont was ready for the exciting selling season ahead.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
