Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets. However, to seize the moment and maximize these opportunities, the insurer needed to fully support their broker partners by enhancing their online experience. Piedmont worked with longtime agency partner Media Logic to build a better, more robust broker hub.
The new, improved web experience included new video content, a market expansion map, rate card, provider lookup and plans sorted by zip code – all dynamically customized by region, guided by a strategic content strategy and design tailored for this important audience. With the new portal in place, Piedmont was ready for the exciting selling season ahead.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
