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Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.

The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.

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Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

  • Healthcare

HAP

B2B marketing touts health plans for employer groups.

With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results.

  • Healthcare
  • B2B

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Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.

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Ally’s Anti-branch Campaign Brings Back Marketing Swagger

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Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.

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AI Adoption Climbs as Digital Confidence Grows Among Older Adults, Study Finds 

AI Adoption Climbs as Digital Confidence Grows Among Older Adults, Study Finds 

AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.

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