Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media Logic to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory “thank you” to customers for their loyalty.

Media Logic developed an integrated approach that resulted in a dynamic sweepstakes that not only celebrated a major milestone for Camden National Bank but also engaged customers in a meaningful and memorable way.

 

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