Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media Logic to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory “thank you” to customers for their loyalty.

Media Logic developed an integrated approach that resulted in a dynamic sweepstakes that not only celebrated a major milestone for Camden National Bank but also engaged customers in a meaningful and memorable way.

 

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Beyond Big Banks: How Community Banks Are Winning with Branch Innovation

Beyond Big Banks: How Community Banks Are Winning with Branch Innovation

Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren’t just keeping pace—they’re setting the innovation standard. While large institutions focus on scale, smaller players are winning […]