Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media Logic to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory “thank you” to customers for their loyalty.

Media Logic developed an integrated approach that resulted in a dynamic sweepstakes that not only celebrated a major milestone for Camden National Bank but also engaged customers in a meaningful and memorable way.

 

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B2B Marketing in April: The Shifts You Need to Know

B2B Marketing in April: The Shifts You Need to Know

April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.