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Innovative solutions drive major results for a new healthcare client during AEP.

Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.

Following a quick client onboarding, we hit the ground running to develop a robust, multi-channel campaign that included a new member microsite focused on acquisition, direct mail, online video, digital display, paid social, paid search and email. Using our proprietary County Analysis tool, we overhauled their current targeting strategy to focus media and direct mail on counties that provided the greatest opportunity for growth.

Thanks to their new partnership with Media Logic, Baylor Scott & White Health Plan opened the AEP season with a 169% increase in enrollments compared to the previous year.

BSW Medicare letter and envelope BSW email on iPad
BSW Medicare self-mailer and a BSW paid social ad on Facebook BSW billboard panel of a self-mailer -
Inside of a BSW self-mailer -

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Camden National Bank

 Inspiring debit card engagement with a 150-year anniversary sweepstakes.   

To help Camden National Bank mark its 150th anniversary, Visa turned to Media to launch a high-impact sweepstakes that would increase engagement among its debit cardholders while acting as a celebratory thank you to customers for their loyalty.

  • Financial Services

Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

  • Financial Services

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Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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