Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.
Following a quick client onboarding, we hit the ground running to develop a robust, multi-channel campaign that included a new member microsite focused on acquisition, direct mail, online video, digital display, paid social, paid search and email. Using our proprietary County Analysis tool, we overhauled their current targeting strategy to focus media and direct mail on counties that provided the greatest opportunity for growth.
Thanks to their new partnership with Media Logic, Baylor Scott & White Health Plan opened the AEP season with a 169% increase in enrollments compared to the previous year.
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Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
