Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.
Following a quick client onboarding, we hit the ground running to develop a robust, multi-channel campaign that included a new member microsite focused on acquisition, direct mail, online video, digital display, paid social, paid search and email. Using our proprietary County Analysis tool, we overhauled their current targeting strategy to focus media and direct mail on counties that provided the greatest opportunity for growth.
Thanks to their new partnership with Media Logic, Baylor Scott & White Health Plan opened the AEP season with a 169% increase in enrollments compared to the previous year.
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Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
