PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments. While their product offered advantages over their competitors, they needed help in telling their story. Media Logic worked side-by-side with Visa and PaperTrl to find the best way to turn a complex solution targeted at a specific audience into a digestible narrative.
It started by learning about PaperTrl’s key benefit, which was that you could review and automate purchases, bills, and payments on a single, cloud-based platform. Media Logic was then able to take their variety of features, like being able to audit approval trails or complete a 3-way match of POs, bills and receipts, and organize them into an easy-to-read interactive infographic. By working together, we were able to create a dynamic visual representation that shows a comprehensive overview of PaperTrl’s benefits and allows users to dig deeper into the ones that are most applicable to their needs. Media Logic created a compelling visual narrative to simplify the story of PaperTrl’s innovative (but potentially complex) accounts payable solution.
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The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
