Building your brand in an unprecedented year.

Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.” This year, the weight of that message was much more specific (and more deeply felt). So as MVP rolled out new capabilities and helped members embrace new ways of accessing care in response to the COVID-19 pandemic, Media Logic worked to create a campaign that directly showcased what MVP could do for their members.

Highlighting MVP’s ability to provide access to care via telemedicine using a phone, tablet or computer, the TV creative leveraged personal stories ranging from urgent care and post-surgical rehab, to mental health support – building to the revelation that MVP was making telemedicine services free for all their members. The spots were further energized by the addition of “I’ll Be There,” an optimistic and uplifting song licensed from Canadian indie pop band (and YouTube superstars) “Walk off the Earth.”

 

MVP TV still of older couple MVP TV still of mom virtually consulting with doctor MVP TV still of mom and son
MVP Brand campaign billboard
MVP Brand bus sign

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.