Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.” This year, the weight of that message was much more specific (and more deeply felt). So as MVP rolled out new capabilities and helped members embrace new ways of accessing care in response to the COVID-19 pandemic, Media Logic worked to create a campaign that directly showcased what MVP could do for their members.
Highlighting MVP’s ability to provide access to care via telemedicine using a phone, tablet or computer, the TV creative leveraged personal stories ranging from urgent care and post-surgical rehab, to mental health support – building to the revelation that MVP was making telemedicine services free for all their members. The spots were further energized by the addition of “I’ll Be There,” an optimistic and uplifting song licensed from Canadian indie pop band (and YouTube superstars) “Walk off the Earth.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Super Bowl LX drew 125M+ viewers and record-breaking ad prices, with financial services brands going big. The dominant theme was "AI is the new crypto", while others leaned on humor and humanity. Our takeaway: the strongest ads paired entertainment with a clear product message.
Large Language Models (LLMs) are poised to transform websites from static digital readouts into dynamic, conversational experiences that adapt to each visitor's needs in real time. By enabling truly personalized 1:1 journey instead of predetermined segment paths, LLMs allow brands to deliver tailored responses through natural dialogue while maintaining strategic control over messaging and user engagement.
Nearly 25 million U.S. households remain unbanked or underbanked, representing a significant market opportunity for financial institutions willing to address the unique barriers these digitally engaged, financially active consumers face. Success requires more than marketing messaging—it demands transparent products, no-fee accounts, community partnerships, and actionable strategies that rebuild trust with populations disproportionately affected by traditional banking exclusion.
