How LLMs Can Turn Static Websites into Interactive Conversations
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.
Driven by the theme “Health Insurance Built Around Me,” which touts MVP’s consumer-driven approach to health insurance, the campaign included TV, outdoor, transit and digital expressions. The TV spots utilized relatable humor and a high-tech slow-motion technique to demonstrate how MVP provides individualized support to overcome everyday health challenges. In outdoor and transit, bold photography helped position MVP as a brand that offers personal attention and celebrates individuality.
It all helped to provide strong, brand-level “air cover” for other tactical, product-oriented efforts during the insurer’s pivotal selling season.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.