Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees. Media Logic partnered with Wisely and Visa to design financial wellness emails that pushed the creative envelope.
Using eye-catching animation, engaging copy, interactivity and more, Media Logic, Wisely by ADP and Visa didn’t only bring financial wellness to the audience – they made it fun, too.
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April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
In today’s B2B landscape, content must do more than exist—it needs to connect, resonate, and drive results. By replacing generic assets with story-driven, journey-aligned content and clear metrics, marketers can turn content into a true growth engine.
