With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets. Media Logic’s research identified viable global growth markets to leverage the client’s expertise and operational capabilities.
To achieve this expansion, we needed to completely overhaul and modernize the Applied Robotics brand – and help the entire organization embrace and apply the new brand. The new brand and positioning were communicated internally with a brand launch, and to external audiences through award-winning ads, public relations, tradeshows and the web.
The approach allowed Applied Robotics to make inroads into lucrative new markets while securing its leadership position in existing markets.