Retooling Applied Robotics’ brand.

With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets. Media Logic’s research identified viable global growth markets to leverage the client’s expertise and operational capabilities.

To achieve this expansion, we needed to completely overhaul and modernize the Applied Robotics brand – and help the entire organization embrace and apply the new brand. The new brand and positioning were communicated internally with a brand launch, and to external audiences through award-winning ads, public relations, tradeshows and the web.

The approach allowed Applied Robotics to make inroads into lucrative new markets while securing its leadership position in existing markets.

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B2B Marketing in April: The Shifts You Need to Know

B2B Marketing in April: The Shifts You Need to Know

April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.