Digital payment leader tests streaming tv and online video.

Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.

Media Logic partnered with Visa and Venmo to test the impact of ads on connected TV (CTV) – hoping to improve awareness, new card application, and conversions of their innovative custom cash back credit card.

Media Logic developed two distinct CTV spots to convey the value of “unlimited cash back tailored to you” with each video spot incorporating custom licensed music and eye-catching animation. An ad selector landing screen then gave Hulu viewers the opportunity to actively select which commercial they wanted to view. But regardless of whether the viewer chose a particular spot or not, tracking was included across the entire campaign to gauge performance based on interest/clicks and conversion.

Up to 3% cash back
Using a Venmo credit card to pay dinner bill

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.