Medicare Marketing Insights: 2021 Senior Media Preferences
For the fourth year, Media Logic surveyed more than 450 men and women aged 63 and older on their media habits. We asked a series of questions about which types of media they prefer for news versus entertainment, what devices they view media on and which services they use most often.
The media preferences of seniors are diverse and constantly changing, and they will continue to evolve over time as newer technology and more media options emerge. Current Boomers and future Gen X retirees are going to be increasingly digitally engaged, and it is essential to have data available to help us keep a careful eye on habits and trends.