Media Logic President David Schultz Speaks at Credit Union Leaders Convention
Media Logic’s President and Founder David Schultz is in Las Vegas as one of 20 expert presenters called upon for the 37th Directors & CEOs Leadership Convention, the “go-to credit union leadership event.” The convention, which boasts return attendance of 90 percent year to year, has attracted 1,500 credit union leaders representing 450 credit unions this year.
As a featured speaker for Day 2 of the convention, David is presenting “Integrated Social Media for CUs” at breakout sessions in the 2-3 p.m. and 3:30-4:30 p.m. time slots (local time). His talk is designed specifically for credit unions, including many that are seeing “largely underwhelming” results from their current attempts at social media.
Through real financial services examples, David addresses how credit unions can deploy social media as a legitimate, revenue-generating marketing tool instead of a cluster of disconnected channels. His key message is how to build on a credit union’s positioning with members via a strategy that informs its social marketing efforts.