Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded Content). For example, at the core of Dick’s Sporting Goods’ (DSG) “Every Runner Has A Reason” campaign is the #RunFor hashtag.
Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary. In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. In honor of YouTube’s 8th birthday, here are eight creative, memorable and innovative ways that brands have used the platform to launch campaigns, spread a message and go viral.
Don’t abandon your focus on Facebook just yet! A new study from Piper Jaffray confirms that Facebook remains the most important social network among teenagers, with Twitter narrowly lagging behind in the #2 spot. Instagram clocks in as the third most popular social network, earning about half the votes of Facebook. But popularity of mobile apps like Vine, Snapchat and Kik continues to increase for the demographic.
Tipp-Ex is to Europe what Wite-Out is to the U.S. — the leading brand of correction fluid that’s become so well known its name has become the generic word for the product. But with the use of emails, texting and the backspace button, it would make sense for the brand to become irrelevant in today’s world. Tipp-Ex, however, has figured out a way for the brand not only to survive, but also to go viral outside of its own market in a modern social marketing ploy.
Two things it's really hard to look away from: this octopus that walks on land and our still brand new Retail Social Juice Index. What do they have in common? ThinkGeek (stuff for smart masses), of course! ThinkGeek, with scores well above 100, has been consistently high on our index since its launch last week. Today, in fact, it’s lucky #13. How is ThinkGeek sustaining such a high level of fan and follower engagement? The brand dedicates many of its posts to content curated from social space and pop culture. By adding its own cheeky commentary to what it finds, ThinkGeek is making its social streams fun and entertaining for its audience.
Haul videos - by teens, for teens.
Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.
Geeks become Gleeks in Yale’s latest recruitment video...