Tag: wellness programs

An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

With more than 50 percent of healthcare dollars associated with lifestyle conditions, employer wellness programs aren’t just “feel-good” or marketing initiatives – they may be tied directly to a positive impact on a company’s bottom line. However, not everyone agrees.