Tag: Volkswagen

Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary. In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. In honor of YouTube’s 8^th birthday, here are eight creative, memorable and innovative ways that brands have used the platform to launch campaigns, spread a message and go viral.

Since this was the year of the Social Super Bowl (or the Not So Social Super Bowl), Media Logic thought it’d be fun to do a (non-scientific and non-representative) analysis of how social media extended and amplified the ads a couple of days out. UPDATE: see related article in Advertising Age. We conducted a fast poll of everyone who works here, and then did a fast scan of the tweets and stories respondents pointed us to. Here's what we learned.