Tag: value of social connections

Four Metrics for Determining the Value of a Facebook Fan

Four Metrics for Determining the Value of a Facebook FanHow much is a Facebook fan worth? There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate. So, who is right?