Tag: strategic content development

Getting Real: A Strategic Approach to Social Media Content

For many marketers, their first foray into social media was putting up a Facebook fan page or Twitter account – to which they randomly posted random content. Of course, this experiment failed as they attracted only a small and ragtag assortment of fans and followers. The key to an effective social media plan is to establish the importance of strategic content. It is the act of creating (or uncovering) and distributing this content that will help you achieve your strategic objectives. Now that the shine is off social media, isn’t it time to put it to work for your organization?