Location-based social networking has gotten a lot of buzz lately, particularly with the recent launch of Facebook Places. These services offer fun and entertainment to users. And with Foursquare alone reporting 2 million users, they offer a lot of potential for marketers...
This just in: Facebook gets an “F” in customer satisfaction. Yes, in a survey released this month, the American Customer Satisfaction Index reports that Facebook has scored a surprisingly low 64 points out of a possible 100. “This puts Facebook in the bottom 5 per cent of all measured private-sector companies, and in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction,” reports the ACSI. The site has even lower satisfaction than IRS e-filers. Ouch. How can this be? How can the most visited site on the Internet also be among the most despised?
By now, I’m sure you’ve heard all the “buzz” about Google’s latest announcement. Buzz is Google’s (late) entry into the oversaturated social networking game, predominately ruled by Twitter and Facebook. Buzz is built into Gmail, so once you’re logged into your account, you’re automatically connected to all of your contacts that you email/chat with. You’re then able to post and share your status updates either publicly or privately, check in to a location, and share photos and videos. Basically, Google wants you to think it’s streamlined what all the other social networks (you’re already using) do into one simple and familiar interface.
However, I’m still not convinced.