Tag: social media promotions

This time last year, asking your Facebook fans to comment on your page for a chance to win X, Y or Z was virtually a social sin when it came to abiding by the network’s strict promotion guidelines. But just as it’s wont to do, Facebook is changing its tune. On the heels of an announcement that the ad creation process will be simpler, Facebook updated its Pages Terms to make running promotions a lot easier, too. A lot easier. One change in particular – how fans can enter contests – is perfect for brands looking to engage with and reward their audiences in a simple, cost-effective way.

According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.” We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media. A perfect example is Kraft Foods.