Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.
Most healthcare marketers are aware of Google's "page experience update" (also known as the Core Web Vitals update), with a gradual rollout starting in mid-June 2021. This is all part of Google prioritizing the user experience (UX), and this update makes CWVs a part of their ranking criteria along with existing search guidelines.
The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale. After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing...