Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike.
Looking to develop new leads for your business?
Wondering why new visits to your website are declining even though you use Twitter and have a Facebook profile or fanpage?
Are you blogging?
According to the State of Small Business Report from Network Solutions in conjunction with the University of Maryland School of Business (with a tip-of-the-hat to HubSpot for featuring data from the report on their blog), fewer than 40% of U.S. small businesses blog about their area of expertise. Let’s rephrase that: nearly 60% of small businesses are leaving their content on the table. And by “on the table,” I mean nowhere to be found.
So why should you care?