The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale. After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing...