Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.
In a competitive market, exploring ways to deliver added savings, engage with members and leverage partnerships is a practical approach for enriching your plan’s value and making your product stand out from the crowd.
In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.