Get the most out of your Amex experience via connecting with other cardmembers? Yes. It’s a great example of crowdsourcing, and Amex has a proven track record of bringing together its customers as resources for one another.
The healthcare industry is figuring out that “social media can improve care for patients with chronic disease” (MediaPost). And the proof points, confirmed by recent studies, include financial benefits.
How do you combine a 100-year celebration with efforts to drive awareness and create community? As part of our work with Cornell Cooperative Extension, Media Logic developed a social marketing program to achieve just these goals.
The launch of an innovative community website celebrating the Presidency and legacy of John F. Kennedy has our interests piqued – as an example of cause-related marketing and online community building… With the site launching today, we’re eager to watch how it will build engagement and inspire action.
In the coming year, I will have my eye on the evolution of the retail discount. The traditional coupon clip has been transformed by shopping apps and social media. As an admitted bargain hunter, I’m glad to see deal-seeking become posh again. With the growing popularity of online social networks, where consumers “like” and follow brands as readily as they do friends and pop stars (see Media Logic’s 2010 Retail Marketing Report), the buying experience has become truly interactive and is likely to grow even more so.
Togetherville is a new online social network aimed at kids aged 6 to 10. The basic premise is that kids, with their parents’ help, can set up their own online neighborhood with friends and relatives and develop “a whole new set of skills to become responsible digital citizens.” Kids can post their own status from a pre-approved list created by the makers of Togetherville, buy digital gifts for their friends at the kid-friendly price of 25-50 cents, and use various online apps to create art, play games, watch videos, and send messages to their friends. Mom and dad can see everything that happens, and as members of their child’s community even have the dubious pleasure of tapping into the Hanna Montana and Justin Beiber videos, movie clips and other sponsored video content found throughout the site. It was the buzz in the agency last week, as various people weighed in on its value to parents, kids and marketers (eek!). The big question was this: Do kids really need a training ground for social networking?
We are conversation-centric in theory… and in practice. We’re using social media to put collaboration and conversation at the core of our business. Are you?