Tag: older adult communities

In the competitive Medicare market, the D-SNP segment is growing faster than general Medicare Advantage in terms of the number of new plans offered, but there are barriers to enrollment and engagement among the dual-eligible population. Awareness of the challenges of enrolling D-SNP members and innovative partnerships with community-based organizations can help plans engage effectively and authentically with the communities they serve.

In the coming years, dramatic demographic shifts will deeply impact the senior living industry, affecting technology, services and housing options. As older adults seek to maintain their wellness, safety and comfort, the industry must adapt to their evolving needs. To capture older adults' feelings about senior living options, Media Logic's Consumer In Sight team conducted a survey focused on understanding respondents' current perceptions, preferences and attitudes toward various accommodation options.

Here at Media Logic, we’ve been busy working out social media for older adults… In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.