Crowd Control
A yuletide tale of the power of social media - an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
A New Marketing Model Emerges from the Chaos
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
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Social Media and the Seasonal Spending Spree
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic's Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9's Britt Godshalk.
Watch the interview on Capital News 9
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
The evidence is overwhelming -- the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.