Retailers Score Big with Cause-Related Campaigns and Coupon Offers
PetSmart topped the Big Movers This Week on Media Logic's Retail Social Juice Index (RSJI) by using a “like-this-status” update on National Kid & Pet Day to get likers engaged. By asking fans to “like” a photo if they considered their pets to be four-legged children, the brand received a resounding “YES!” from more than 20,000 respondents.
An exclusive $50 Facebook coupon had loyal New York & Co. likers taking to the brand’s wall to express love and appreciation, more than doubling New York & Co.’s RSJI score — from 49 to 101!