What Every Marketer Can Learn from a $3.5 Million Super Bowl Spot
In a recent AdWeek article, author Anthony Crupi talks about how NBC has already sold most of its Super Bowl spots for $3.5 million each – up from Fox’s $3 million price last year. While he points to the ever-growing popularity of the game and the commercials that surround it, Crupi fails to mention the most obvious explanation for the 17 percent increase: the powerful multiplier effect of social media and social networking.
The evidence is overwhelming -- the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.