Tag: marketing strategies

Immediately after entering the store, we encounter the Easter displays: bags of plastic grass, baskets in all colors and sizes, cartons of chocolate, towers of toys. My son says, “I gotta tell the Easter Bunny about this place! He should totally shop here!” This influencer strategy was born in a Super Walmart. My son was going to gain points – and hopefully some kickbacks he could really enjoy – by telling the Easter Bunny about this great resource he’d found. Influencer strategy #1: Make the Bunny’s job easier by knowing what he needs and helping him find it.

Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.