Tag: marketing strategies

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.

What’s Your Easter Bunny Influencer Strategy?

Immediately after entering the store, we encounter the Easter displays: bags of plastic grass, baskets in all colors and sizes, cartons of chocolate, towers of toys. My son says, “I gotta tell the Easter Bunny about this place! He should totally shop here!” This influencer strategy was born in a Super Walmart. My son was going to gain points – and hopefully some kickbacks he could really enjoy – by telling the Easter Bunny about this great resource he’d found. Influencer strategy #1: Make the Bunny’s job easier by knowing what he needs and helping him find it.

How To Identify the Modern Marketer

Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.