Stop the Social Media Madness
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
So why are a series of active older adults declaring “I have SilverSneakers®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation's premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.