Tag: marketing campaigns

You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]

The first of the baby boomers will turn 65 this year. The generation that through the decades boosted sales of the Slinky, bell-bottoms, minivans and then luxury sedans, is entering a unique life stage, and companies have begun the process of quietly renovating their product lines to adapt.