Tag: JCPenney

Another week, another successful social promotion from DSW. The leading fashion footwear retailer earned the top two spots on Media Logic's Retail Social Juice Index “Big Movers This Week” and the highest score among all brands – 724! The brand continued its streak of generosity by offering a special prize to every fan who correctly predicted the winner of the Super Bowl, and likers responded by passionately expressing support for their favorite team on the brand’s Facebook wall. The next day, DSW offered likers a free clutch handbag with a purchase, earning a myriad of wall posts, comments and likes… as well as more than 13,000 new fans in one day! Also jumping on the Super Bowl bandwagon were some unexpected brands—jewelers Bulgari, Pandora and Ice.com.

What I made for dinner last night. A funny thing my son did. Commentary about the bad weather. A link to what Martha Atwood said about Twitter. Like so many of you, I post on social networks to express myself. Although being heard isn't on Maslow's hierarchy of needs, it should be. The flood of self-expression released by Facebook, Twitter, Instagram, tumblr, Pinterest and all the other platforms is evidence that millions and millions of people desire a voice. When brands tap into this energy (the bread and butter of social media), they see social engagement spike. For example, on Monday, Kohl's asked a simple question: "Classic holiday drink: eggnog or hot chocolate?" More than 2,600 fans jumped in with comments about their preferences.

Haul videos - by teens, for teens.

Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.