The first of the baby boomers will turn 65 this year. The generation that through the decades boosted sales of the Slinky, bell-bottoms, minivans and then luxury sedans, is entering a unique life stage, and companies have begun the process of quietly renovating their product lines to adapt.
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests… In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…
In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers? Watch their conversation and hear their thoughts…