Tag: immediacy

Looking Ahead, Looking at Headlines

In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.

Jack (Better) Be Nimble

Jack (Better) Be NimbleWhen market conditions change, you need to respond quickly and concisely. That could mean repositioning your product, redefining your audience or changing the vehicles you use to communicate.