Tag: healthcare transparency

The Centers for Medicare and Medicaid Services (CMS) has finalized another rule that requires all direct-to-consumer television advertisements for prescription drug and biological products covered by Medicare or Medicaid to include the list price.

Though it may be difficult, taking steps to improve healthcare price transparency will ultimately lead to better patient satisfaction and long-term benefits for hospitals and health systems.

How can health insurers continue to offer these increasingly popular products without disappointing (or, according to some, outright deceiving) consumers?