health and wellness Archives

March 13, 2017

Part 4: Promoting Health and Wellness through Video Content Marketing

An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

Release The Wellness! New Campaign Launch For MVP Health Care

The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them:

Wellness is really just for perfect people who were always well to begin with.
Lower rates always means lower quality.
You can’t get a price quote until you talk to a salesperson.
And healthcare marketing is pretty much required to be trite and tired.

We say: wrong, wrong, wrong and wrong again.

Making Social Media Work Out for Older Adults

Here at Media Logic, we’ve been busy working out social media for older adults… In our recent work with Healthways SilverSneakers Fitness Program, we’ve discovered that older adults are readily embracing social media – to share health, fitness and life goals –by increasing engagement among a mature audience by twenty-fold in just a few months.