HBO’s “Girls” Dominates Multi-Platform Social Promotion
The polarizing hit TV-show Girls returned on Sunday for its sophomore season, and the HBO team was adamant that you (and everyone else with an internet connection) would be aware. The show's been a hot topic among entertainment critics and bloggers (both those who love it and hate it), and HBO's lead-up to this much-anticipated season used that energy to its advantage by going social. Very, very social.
The show, written by and starring twenty-something girls, certainly isn’t solely for that demographic, but many were surprised just how many older viewers the show’s first season scored. In fact, the median age of Girls viewers is 43. And the largest demo group who watch? Males over 50. So it’s no big shock that there was a different approach this season, one that focused heavily on a variety of social platforms in the months leading to the season’s kick-off, in aims to gain those non-traditional HBO viewers.